ACS Insights
Insights
Short notes on starting a business, finding customers, and running the shop. Written to be used.
18 Sep 2026 · technology, automation
Build versus buy, when custom software is worth it
Build when the process is the advantage, or when workarounds have become the job. Otherwise buy a product and spend the money on customers.
Read 17 Sep 2026 · marketing, businessHow B2B lead generation actually works for an SME
B2B pipeline needs an offer, a definition of a good lead, a channel with intent, and someone who follows up.
Read 16 Sep 2026 · technology, automationDo you need a CRM, or a better follow-up habit?
Buy a CRM when the process is real and the volume hurts. Until then, a disciplined list and a weekly review beat a licence nobody opens.
Read 15 Sep 2026 · business, fnbStarting a café, decide this before you sign a lease
Work the concept, catchment, labour and launch before the deposit leaves the account. Interiors can wait.
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Short notes on starting a business, finding customers, and running the shop. Written to be used.